Bryce Button of AJA Video Systems | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

Larry Jordan: So, what's AJA doing on the HDR front?

Bryce Button: It's been a fantastic ride that we're still going with. We've been doing it seriously for a year and a half or so in terms of what's in the market. We have it with our editing products. You can play it out on the HDMI and your desktop software will actually allow you to capture it. We joined together with Colorfront and we've gone into the broadcast space of a box called the FS-HDR that actually brings in camera log source inputs, even your standard definitionÔøΩ because obviously folks are going to need to take a whole wealth of archive materials and bring that up into HDRÔøΩ and so that does it all in real time.

And for this show, we've introduced a new 2.5 firmware which offers a bunch of really interesting things for free. One is the HLG LUTs from BBC.

So, this is a big deal. When BBC as a state broadcaster looked at this, they've got a mandate that folks having all the sets aren't forced to upgrade. So, it gives you the ability to effectively serve the standard television set today as well as folks that invest in an HDR set.

LJ: Well, AJA is known for very exciting products and they're known for conversions from anything to anything.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.