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Bryce Button of AJA Video Systems | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: For those of you that walk into south lower hall, you walk about five steps in and you’re greeted with a booth that’s the size of Rhode Island and emblazoned across the top are the letters AJA. If you’ve seen the booth, you know you can get lost in it. Well, Bryce Button is the Director of Product Marketing and is the guy that’s responsible for filling this booth, that is gigantic, with very cool products. And, Bryce, as always, it’s fun to chat with you and I’ve been looking forward to this conversation. Tell me, first, position where AJA is today because I remember back in the old days, they were connectors, but they’re far bigger than that now.

Bryce Button: Yes. And thank you, Larry. It’s great to be here again. We’ve arrived at this show…

Larry Jordan: You’re always a fun guest.

Bryce Button: Thank you. Yeah, it’s a huge array of technologies that we are taking on in different ways and it goes all the way from 12G SDI baseband video to IP, which is the transition, of course, to moving things, essentially, over the network, to HDR, which is probably the biggest visual creative explosion we’ve had in years that end users can really digest, to things like our new H.264 recorder that we’ve come out with at the show, called the Ki Pro Go. We’ve got nice, compact file sizes that work really well for everyone, from pro-Av all the way up to proxy workflows for higher-end production.

And the desktop software piece, you know, you’ve got a lot of creatives working in color correction or editing and we’ve done some great work there with Apple, coming into the show, where we’re extending ProRes encoding and decoding support across Mac, Windows, and Linux. You know, taking the pain out of people’s creative workflows is really what AJA is about. We’re not always necessarily the first with something. We try to listen to the decent conversation going on and figure out where are the bridges that really need to be built. We like to deal with pain points.

Larry Jordan: Well, the challenge, especially for Windows users, is that encoding and decoding ProRes has been a real challenge and now that I can offload that to AJA gear makes working with ProRes on a Windows a whole lot more accessible.

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he’s done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry’s leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.