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Nils de Montgrand of DMG Lumiere | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: Nobody else is listening. You can tell me what the new stuff is and I will keep your secret.

Nils De Montgrand: Okay, thank you very much. So please don't tell anybody. Our current bicolor range is called Switch and we have now moved into a full-color range, so full color LED with a bunch of colors inside, and this is called Mix. Mix is a technology, it's a full-color technology like an ecosystem of different aspectsÔøΩ LEDs control, driving, battery operated, etc. and we are releasing this technology on our three sizesÔøΩ Mini, SL1, and Maxi.

LJ: But you can't retrofit this? This needs all new LEDs, so you have to do either the bicolor or the full color. And how are you pricing these?

NDM: The Switch range, we are keeping the bicolor range, the Switch bicolor range prices from $1500 US for the small size, for a kit with DC operation, AC operation, mounting, diffusion and it goes to about 2900 for the SL1, the three footer, and then it goes up to 4500 for the big Maxi.

LJ: And for the full color?

NDM: For the full color, we're we're roughly 20% more expensive, 20, 25% more expensive.

LJ: Even so, those are very aggressive prices, which means those are good prices. Congratulations. That's a lot of hard work to keep the prices that low.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.