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Rod Aaron Gammons of Rotolight | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: We'll give you a chance to catch a breath, not a problem but I didn't mean to choke you up by asking what trends are.

Rod Aaron Gammons: Yeah, I think the biggest trend is for products with integrated photosÔøΩ features as I said integrated features. I think people are expecting a light to be just more than a light nowadays.

You can see that when you look across the space. I think if people are going invest that kind of money they want to know who's going to have long javity and so little details like having a USB port so the light can be updated continuously so if I make that $2000 investment it's not finished within six months. I think there's been a trend towards service mount technology which is interesting because it offers lower power consumption but older people have struggled to put that in a package where it's actually bright enough in a straight line. So I think there are a lot of new technologies as well as faster technologies but fundamentally I think people are concerned with the quality of light in terms of the color accuracy, am I going to look green, am I going to look vibrant skin tone? They're concerned with the shadow and how soft the light output is and with the power consumption, it reduces operating costs through that.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.