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Russell Wise of Digital Nirvana | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: Welcome back. By the way, if you haven’t visited us on Facebook, please do so. We’re a Digital Production BuZZ, always interested in your comments. Thinking of cool stuff though, I want to introduce you to a company called Digital Nirvana. Russell Wise is the Senior Vice president for Sales and Marketing of Digital Nirvana. Russ… Sorry, Russell, thanks for joining us today.

Russell Wise: Hey, pleasure to be here, Larry.

Larry Jordan: Give me a description of what Digital Nirvana does.

Russell Wise: A lot of different things. Think of us as a compliance logger and monitor. We’re looking at video metadata. In a sense, we’re a big DVR that records everything from the output of a TV station, satellite receiver. We’re collecting all that information video and metadata so people can review it for compliance reasons.

Larry Jordan: Compliance reason means what?

Russell Wise: Oh good. First and foremost, this is FCC compliance. Was there any objectionable video? And that any or closed captions present? There’s loudness regulation around loudness or regulations in that area. So just to make sure that you’ve broadcasted your content in compliance with government regulations, people also have internal standards and compliance issues. So if CBS is going put out an advertisement, it’s gonna meet their internal standards for what they would put out. And for example graphics and the branding that might occur in that broadcast have to be there.

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he’s done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry’s leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.